The latest edition of Bell Let’s Talk took over the Twitterverse and airwaves on January 27, and the one-day stigma-busting campaign didn’t disappoint. CMHA Ontario did its part join the discussion as well.
CMHA Ontario CEO Camille Quenneville spoke highly of the Bell campaign in CBC.ca article. She also used the story to raise awareness about the chronic shortfall of mental health funding in Canada.
Mark Henick, program manager for CMHA’s social enterprise Mental Health Works, was a panellist on The Agenda with Steve Paikin. The focus of the TV Ontario flagship program was workplace mental health and looked at the issue from an employer and employee viewpoint.
Also, CMHA’s Durham branch and the Oshawa Generals were featured by CTV News in Toronto. The story centred on the Talk Today program, an anti-stigma, suicide-awareness campaign created by CMHA Ontario in collaboration with the Ontario Hockey League.
With celebrities like Olympic champion Clara Hughes, sports personality Michael Landsberg and funny man Howie Mandel leading the publicity charge, Bell’s campaign was close to 100 million interactions on social media at the time this piece was written.
As usual, Bell committed to donating five cents to mental health initiatives for every text, tweet, cell or long-distance call or Facebook share that used #BellLetsTalk.